Opportunity
Ferratec, as a flexible, innovative distributor of high-quality branded products for installation technology, industry, and mechanics, has a portfolio with over 2’000 products available for their target group. Former website was old, heavy, complicated and not responsive, nor modern.
Probably not a great start of any selling process.
Solution & Outcome
The focus point of the project was a creation of fast and flexible CMS so that the company could manage all their website content in an easy, accessible and responsive manner.
Kicking-off the project, we created the design, using WordPress as a base for the website and implemented the custom WordPress theme meeting all the design needs. Tailored plug-ins that we created, including seamless communication with PIM software, search and catalog plug-ins, allowed to implement correctly such complex requirements with possibilities of WordPress. Hosting services that we provided assured safety and easy access to all data, straight from our high-tech data center in Switzerland.
Despite the limited flexibility of the PIM system, we managed to successfully integrate it with the fresh, modern and responsive website, along with all catalog properties.
